Parents of kids with disabilities know very well how challenging it is to raise a child with special needs. From special and intensive care they require as infants that only continues to become more taxing as they grow, life with a disabled child is no walk in the park indeed. Fortunately, society is trying to be more accommodating now when it comes to their special needs. There are establishments and institutions that are focused on the care of these kids and many businesses offer various types of support to meet the slightly more sensitive needs of children with disabilities.
As businesses become more competitive and everybody is considered a customer, entrepreneurs are starting to realize that they can tap various individuals to widen their customer base. And children with disabilities aren’t an exception. Target now offers an apparel line entirely dedicated to them. And best of all, they are quite affordable too with prices ranging from $4.50 to $7. These apparels are especially suited for kids with special needs as they addressed common requests by their parents like having fewer embellishments and tags.
Target is expanding its clothing line for kids, this time catering to those children with special needs.
Stemming from the success of Target’s private label, Cat & Jack, the retailer has rolled out a sensory-friendly selection for kids with processing sensitivities.
The pieces include heat-transferred labels in place of tags, flat seams, and one-dimensional graphic tees, all designed to minimize discomfort when in contact with the skin, Target wrote in a blog post.
Target said it plans to expand the line this fall to include “adaptive pieces” that address the needs of children living with other disabilities.
This new offering by Target is a great relief to parents who have a child with a disability at home as it makes shopping for their kid’s clothes way easier than it did before. These kids often have to use diapers too despite their age and the new apparels offered by Target ensured that they got this issue covered. Not only are they able to diversify their product line but they also lighten the burden of already stressed out parents that just want to spend even less time shopping so they have more time caring for their children that are unlike normal kids. FYI, these children with disability-friendly apparels are carried by their Cat & Jack house brand that you can also purchase online.
The new line includes pieces with heat-transferred labels in place of tags, flat seams and graphic tees designed to minimize discomfort when in contact with the skin.
Target is the first major retailer to launch a line specifically designed for special-needs children. Previously, the market was limited to smaller specialty stores or websites catering to families of children with autism and other sensory challenges. These children are often especially sensitive to clothing tags, exposed elastic bands and scratchy material.
According to the Center for Disease Control, one in 68 children has been identified with an autism spectrum disorder.
The new line was designed by Target’s internal design team, including Stacey Monsen, a Target designer and mother of a 7-year-old daughter with autism.
These are just some of the things people without disabilities take for granted. But for those kids with special needs and their parents, it is already a big help to lighten the burden of caring for a child that is more demanding than the others. This is a great move for Target in showing the community that they take their customer’s feedbacks seriously and they will go the extra mile in uplifting the lives of their consumers in whatever way they can. Other businesses should be more sensitive to the needs of other people with special requirements in life especially now that technology is advanced and almost anything is possible. Just a few tweaks on certain products to make them disabled-friendly can go a long way in brightening someone else’s life.